Emotional response in practice across complex, real-world marketing decisions.
The following signals represent real engagements where neuroscience-led insight directly informed marketing strategy and execution. Details are anonymized to protect client confidentiality.
Large Membership-Based Organization (State-Level Activation)
Neuroscience-led creative analysis enabled a time-sensitive campaign to launch already optimized — resulting in more than 2× increase in qualified membership leads without wasted media spend.
Statewide Online Education Provider
A full neuroscience brand, creative, and media approach removed long-held assumptions about effective messaging — increasing enrollment while eliminating weeks of testing and regional guesswork.
Emerging Consumer Brand with Investor Oversight
Neuroscience brand analysis clarified emotional response to product design, pricing, and brand representation — giving leadership and investors clear direction for expansion beyond the initial core audience.
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