Supernova connects emotional response insight directly to media execution — combining human neuroscience with scalable technology.
Built by humans. For humans. AI-enabled — not AI-driven.
Three integrated capabilities. One unified approach to marketing effectiveness.
Understand how your brand and creative are truly perceived. We measure emotional response, attention, and implicit associations — not just what people say.
Neuroscience-LedCreative strategy and production informed by neuroscience insight. We build assets designed to drive emotional response — validated before launch.
Insight-DrivenActivate insights directly through our proprietary DSP. No translation loss between what you learn and how you execute — with no minimum spend.
Direct ActivationTraditional approaches rely on large participant pools, long timelines, and costly iteration — yet still struggle to capture emotional and implicit response.
Emotion drives attention, memory, and choice. Most marketing research was never designed to measure it well.
We measure how marketing is felt before it is scaled.
Attention, salience, and implicit response — not clicks.
Neuroscience insight informs real media decisions directly.
Accessible without enterprise research budgets.
In traditional workflows, insight degrades as it moves from research to execution. Supernova is designed to prevent that.
From neuroscience insight to outcome — without distortion, guesswork, or handoff loss.
Supernova activates neuroscience insight through a proprietary media platform — ensuring what we learn about emotional response is preserved in execution.
Technology enables scale. Neuroscience guides decisions.
Emotional response in practice across complex, real-world marketing decisions.
Large Membership-Based Organization (State-Level Activation)
Neuroscience-led creative analysis enabled a time-sensitive campaign to launch already optimized — resulting in more than 2× increase in qualified membership leads without wasted media spend.
Statewide Online Education Provider
A full neuroscience brand, creative, and media approach removed long-held assumptions about effective messaging — increasing enrollment while eliminating weeks of testing and regional guesswork.
Emerging Consumer Brand with Investor Oversight
Neuroscience brand analysis clarified emotional response to product design, pricing, and brand representation — giving leadership and investors clear direction for expansion beyond the initial core audience.
Brand performance isn't just financial. It lives at the intersection of market signals, public sentiment, and emotional response.
We refer to this unified perspective as the Brand Cosmos.
When emotional response signals change, execution must keep up. Supernova includes an in-house agile creative capability that allows teams to adapt without friction.
Internally, we call this system Hydra.
If you're investing in marketing — and want confidence before scaling — let's talk.
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